Masks For HK Campaign DSR x MaskSaver
Background
Due to the upsurging cases of COVID-19 in Hong Kong and the increasing trend of demand for the surgical masks, we aim to grab this chance and start as the first initiator that advocates the use of reusable masks with charitable mask-printables initiative- “Masks for HK campaign”.
“Masks for HK” campaign is a conjoint campaign co-organized by the Association of Doctors for Social Responsibility and the MaskSavers. Without compromising the function of the masks, receivers can enjoy masks of lower cost while producing less waste to the environment.
Objectives
“Masks for HK” campaign aims to provide 2 million reusable masks for the whole Hong Kong population. We would distribute the masks to 3 main target groups who have a high demand for our masks.
Unreached crowd: 450,000 ; Students: 880,000 ; Frontline workers: 400,000
Comparative Advantages
-
First mover to Mask Advertising and High exposure rate
12 hour+
Transit advertisement will be seen for 12 hours+ a day in different areas. High exposure rate with a relatively cheaper advertisement cost can be achieved.
2. Minimising the Cost
$45 VS $105
The monthly maintenance cost of our reusable masks is less than a half comparing to that of surgical masks.
3. Environmentally-friendly
20 times
The filter in MaskSaver masks is 20 times smaller than 1 standard surgical mask, which can slow down the overwhelming speed of surging occupancy of landfills by surgical masks.
Product Samples
Masks For HK Campaign DSR x MaskSaver
Background
Due to the upsurging cases of COVID-19 in Hong Kong and the increasing trend of demand for the surgical masks, we aim to grab this chance and start as the first initiator that advocates the use of reusable masks with charitable mask-printables initiative- “Masks for HK campaign”.
“Masks for HK” campaign is a conjoint campaign co-organized by the Association of Doctors for Social Responsibility and the MaskSavers. Without compromising the function of the masks, receivers can enjoy masks of lower cost while producing less waste to the environment.
Objectives
“Masks for HK” campaign aims to provide 2 million reusable masks for the whole Hong Kong population. We would distribute the masks to 3 main target groups who have a high demand for our masks.
Unreached crowd: 450,000 ; Students: 880,000 ; Frontline workers: 400,000
Comparative Advantages
-
First mover to Mask Advertising and High exposure rate
12 hour+
Transit advertisement will be seen for 12 hours+ a day in different areas. High exposure rate with a relatively cheaper advertisement cost can be achieved.
3. Environmentally-friendly
2. Minimising the Cost
$45 VS $105
The monthly maintenance cost of our reusable masks is less than a half comparing to that of surgical masks.
4. User-friendly
20 times
The filter in MaskSaver masks is 20 times smaller than 1 standard surgical mask, which can slow down the overwhelming speed of surging occupancy of landfills by surgical masks.
Our masks are designed for easy sanitisation at home and the filters can be changed easily. We also provide child size reusable masks and specific pattern designing service.
Product Samples
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